About

Fifty Two Thursdays is a fashion and lifestyle platform founded by Sarah Phillips and Michelle, who have been creating, sharing, and building community in this space for over 13 years and counting.

Sarah and Michelle met in college in 2003 at Radford University, where they both majored in Fashion and pledged Sigma Kappa Sorority. After graduation, they worked together at BCBG Max Azria and French Connection, spending countless hours dreaming up business ideas before eventually turning those dreams into reality. A few years later, Fifty Two Thursdays was born.

What started as a fashion and lifestyle blog has grown alongside them. Today, they are moms, creators, and entrepreneurs, balancing careers, families, and a deep love for storytelling. They are still here, still hustling, and more passionate than ever about sharing their latest finds, travels, everyday wins, and the brands that truly stand out.

Fifty Two Thursdays is rooted in discovery. From fashion and beauty to wellness, travel, and lifestyle, Sarah and Michelle love uncovering unique brands, exploring new cities, and sharing experiences that feel real, inspiring, and attainable. Their goal has always been the same: to encourage their community to try something new and keep exploring.

Over the years, Fifty Two Thursdays has partnered with leading brands including Target, Nordstrom, Wine.com, Clinique, Bag Borrow or Steal, Morgan Hotel Group, Pinnacle Vodka, and many more. Their work has included brand collaborations, press features, fashion week coverage, travel partnerships, and long-term creative campaigns.

They are always open to thoughtful collaborations with brands that align with their style, values, and audience.

For partnership inquiries, pricing, or collaboration opportunities, please contact
[email protected]

Sarah Phillips was born and raised on a horse farm in Warrenton, Virginia and is a graduate of Radford University, where she earned a degree in Fashion Merchandising and Marketing.

After brief stints in New York and Charleston, South Carolina, Sarah returned to Northern Virginia in 2006, where she built her career working in fashion and dental device sales. In 2015, she left the traditional corporate path behind and went all in on launching Fifty Two Thursdays, a lifestyle platform and consulting business focused on storytelling, branding, and building real community both online and off.

For nearly a decade, Sarah was also the owner and editor of The Scout Guide Alexandria, a curated publication dedicated to championing small businesses and creatives in the local community. After years of growing the brand and leading its editorial vision, she recently sold the business, creating space for her next chapter.

Today, Sarah continues to run Fifty Two Thursdays while also serving as a Senior Advisor at Foretell, a boutique communications and public affairs firm. In this role, she helps build and grow influencer and creator strategy, connecting creators, businesses, and organizations in more impactful and intentional ways. With more than a decade of experience on the creator side, Sarah brings a unique perspective rooted in influence with purpose, authentic storytelling, and results that matter.

In her personal life, Sarah married her longtime love, Casey Phillips, in September 2013. They have since renovated a 98 year old home in Arlington, moved to Alexandria, and are raising their two boys while balancing city life with time spent on their family ranch in South Dakota. When she is not working, Sarah loves traveling, discovering great food, and finding inspiration in everyday moments.

ABOUT MICHELLE

Michelle grew up as an Army brat, traveling the world and living everywhere from Germany to Hawaii. Constant movement and exposure to different cultures sparked her early love of art, fashion, and design, a passion she later pursued at Radford University, where she majored in Fashion.

After college, Michelle interned in New York with Michael Kors before launching her career in luxury fashion at Scoop NYC. Eventually, family and friendships brought her back to the DC area, where she continued working in high-end retail with a focus on visual merchandising and design. These experiences helped shape her strong eye for styling, storytelling, and brand presentation.

Today, Michelle is a stylist at Elyse Walker, where she works closely with clients to curate elevated, wearable wardrobes while staying at the forefront of luxury fashion and emerging designers. She is also a mom of two, balancing motherhood, career, and creative pursuits with the same energy and passion that helped launch Fifty Two Thursdays more than a decade ago.

It was at Radford University where Michelle met her husband, Phil, and they now reside in the metropolitan DC area with their family. In her spare time, Michelle enjoys sketching, designing, sewing, and finding inspiration in everyday life. A perfect evening usually includes good food, great company, and a glass of wine or two.

To connect with Michelle, email
[email protected]