Collection Perfection: URBANE

The latest collection made to perfection … URBANE.

As you know, we love our hair. We love to maintain it and keep up with the latest trends. But sometimes those trends are just too far fetch for our lifestyle. Less is more and that is exactly what you get with Sassoon Salon’s latest SS17 collection that just launched, URBANE.

Architecture is used as their key inspiration, believing the most memorable designs are distinct and true to form. Etienne Taenaka, Midwest Regional Salon Director explains the latest collection the best by saying There is beauty in purity. Just as a building has formal structural elements, so does great hair design. The SS17 URBANE collection returns back to the basics of hair with a series of unified looks that perfectly balance the shape of each cut with the color”. The shapes inspired in this collection are abstract, simple and pure with styling in shades color found of robin’s egg and cerulean blue. All curated by the minimalism of fashion designer Helmut Lang, one of my favorite brands out there. They embody the simplicity of design, drape and shape found in this collection that truly never goes out of style which makes this one of my favorites.

Helmut Lang

Sassoon Salon breaks down all 3 looks in this collection and how you can achieve the effortless simplicity, making your hair feel radiant and fresh like you just got a new cut each day.


This look gives the most personality with the perfect combination of tones to create a shade that is true to the wearer’s inner beauty and needs. This style is versatile and so easy to style and wear. To achieve the gamine look, use a small amount of Sebastian Drynamic, comb evenly throughout your hair and mold into the desired shape like below.


The bob will always be one of my favorites because its timeless and fits with the seasonal theme of saying more with less. . “Drawing parallels between the pure, clean lines of Brutalist architecture with the geometric structure of a Sassoon cut, this new pared-down aesthetic makes hair look super-chic and polished.” Try a weekly intensive treatment such as the Kérastase Masque UV Defense Active which delivers both proteins and vitamins to create that desired shine and ensure your hair looks healthy every day.


We personally love blonde hair as it’s a classic and adds radiance to the face. However it can be very difficult to keep up which is why nourishment is essential to keep your color both vibrant and luminous. Treat your hair with an in-salon Kérastase Fusio Dose treatment following the color to prevent damage and seal in moisture. I never leave the salon without a treatment as my hair soaks up any and all the love it can get. Etienne Taenaka suggests a deep side-parting which “works best on hair with very gentle, natural movement and adds drama to the look.

Which one of the three is your favorite?

I listed my favorite products suggested by my team at the Beverly Hills location, and swear by them! To book your next appointment and discover their latest URABNE collection, click here.



Previous Story
Next Story

You Might Also Like

No Comments

Leave a Reply

- powered by chloédigital